ABOUT US

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MeasureCo was founded by Dr Nigel Guenole, whose work on assessment and people analytics has shaped practice at the world's largest organisations. His research has appeared in the Harvard Business Review, The Economist, and Forbes.

He is an elected fellow of American Psychological Association’s Division 14, the Society for Industrial and Organizational Psychology (SIOP), for contributions to assessment science and a chartered psychologist.

Read his latest work explaining the role of AI in assessment and HR analytics here.

“I STARTED MEASURECO TO RAISE STANDARDS IN UNDERSTANDING WHAT MOTIVATES AND DRIVES PEOPLE TO FULFIL THEIR POTENTIAL AND PERFORM AT THEIR BEST.”

Key values

Practical insights that improve decision-making

Prioritizing ethics, integrity and trust

Science-based innovation in assessment and analytics

THE RIGHT SOLUTION FOR YOUR BUSINESS